Marketer, writer, speaker,and strategist of web-based software products. In my career, I've been privileged to work with multiple organizations to develop, package, and promote their products and services in such a way as to create long-lasting brands that are in significant demand. While most of my work has been with high-tech companies and products, I've also applied my marketing viewpoint to nonprofits, associations and small businesses that want to raise awareness, stand out from the competition and better serve their constituents.

I have been honored to work in global positions for both small and large organizations across multiple different industries. The best part of my career has been in helping executives understand the power of strategic marketing and, while it doesn't happen overnight, over the long-term it drastically lowers the cost of member/customer acquisition and increases retention.

I'm continually inspired to learn more and understand what makes people tick. I am a student of leadership, influence and power; I enjoy applying the principles within each discipline for the good of people and organizations.

The event industry is my next focus and I am enjoying learning at a deeper level all the intricacies of the event management. I will apply my social media, marketing and educational background to try and help event/meeting managers and marketers create exceptional events where everyone flourishes.

I

Matches

Matched on: Virtual Participant, Technology, and #Eventprofs
Matched on: Virtual Participant, marketing, and #Eventprofs
Matched on: Virtual Participant, Technology, and #Eventprofs
Matched on: Virtual Participant, marketing, and conference marketing
Matched on: Technology, marketing, and #Eventprofs

On The Web

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Jan 21
Web Site Do Associations Fear Failure? Conor McNulty asked on Acronynm: Are we conditioned to fear failure, rather than embrace it in the assocation landscape? Even if w...
Jan 8
Web Site FAQs on Super Juniors In USTMA, I consider myself a student first and a mother second. However, when I learned that it was time to recruit a new class of Supe...
Jan 7
Web Site TKD and Business Liz King of Liz King Events asked me how TKD has helped me in business on her blog, “Confidence & Risk Taking” . Here’s what I said: To b...
Oct 6
Web Site “Next!” from Seth Godin This is from October 6, 2010 Post by Seth Godin, but so a propos that I had to post it and further comment. Next! The assembly-line minds...
Sep 7
Web Site Can an AMS Do Social CRM? Should It? ———Comment posted on AssociationTech ————————————————————————– I don’t think that the social CRM is coming to the association world in a ...
Web Site etouches CLOSES 2008 WITH RECORD ANNUAL REVENUE INCREASE FOR EVENT MANAGEMENT SOFTWARE etouches announces a great close out to 2008 for its award winning suite of meeting and event management software. In December, 2008 nine...
Web Site Etouches CEO Leonora Valvo Nominated for Prestigious Women of Inovation Award Leonora Valvo, CEO of the award winning SaaS based event management suite, etouches, selected as an official Women of Innovation Finalist...
Web Site etouches, Leader in Online Registration Spreads the Green in Honor of Earth Day! etouches, leader in SaaS event management software, announces its support of Earth Day by offering a 10% discount off of the full suite r...
Web Site etouches Announces New and Enhanced Enterprise Integrations NEW INTEGRATION TO CLIQBOOK TRAVEL, ENHANCED SALESFORCE INTEGRATION
Web Site Groups and Meetings: Enough Is Enough The groups and meetings market is taking a beating. Just pick up the newspaper or listen to an elected official in Washington D.C. and on...