
Lara McCulloch-Carter has built her career on building successful brands. She led strategic brand development for clients like Good Humor-Breyers, Reckitt-Benckiser and Cadbury Adams. In 2006, she joined the Special Events Industry and in her short tenure was honored with the Spirit of the Industry Award as well as the Leadership and Dedication award from ISES Toronto. Lara authors READY2SPARK.com the highest ranked independent blog in the Events industry, writes the Trend Report for Event Solutions Magazine and is the founder of the #eventprofs Twitter Community. Lara consults businesses on brand strategy, marketing and social media.
Now for the good stuff...I love to rollerblade, I'm a voracious reader and chocolate is my weakness.
I'll be talking about Storytelling during a Pechakucha session and presenting the Eventprofs Blog Awards. I can't wait to meet all of you #eventprofs (finally) in person!



